Convene a panel of distinct AI personas, pressure-test an idea or a message, and walk away with emergent segments and clear next steps — the same afternoon. Focus Group is the honest, divergent step you take before research, not instead of it.
Of researchers use synthetic users regularly though ~97% use AI — the gap we're built for.
From question to segments, cross-tab, and actions.
Explore here, then validate with real people.
Each persona is its own agent with its own memory, instructed never to people-please. The critical ones stay critical.
Segments are re-derived from what was said — the synthesis never sees the hidden 'driver' notes used to build the personas.
A cross-tab that links why a group acts to what they do — not a transcript to wade through.
Clear next steps you can act on Monday. Built and proven in Turkish; answers in the language of the question.
Start from a template or define your own persona attributes for the audience you care about.
Pose a question, or moderate a multi-turn discussion. Personas answer independently, in character.
The room holds the thread — agreement and dissent both — the way a moderated group does.
Focus Group surfaces emergent segments, a motivation × behaviour cross-tab, and 3-5 actions.
Prioritize what's worth taking to real respondents — and what to drop before you spend.
Run ten 'what if' panels in a week instead of one study a quarter — surface and rank hypotheses, then spend your real-research budget on the few that survive the room. Test retention offers and cross-sell lines by segment before a customer sees them. Pressure-test names, price tiers, and creative ahead of spend. Runs inside your own environment, alongside your other TAZI agents.
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