Solution

Customer and Member Retention with Validated Actions

By the time attrition shows up in outflow reports, the relationship is usually already lost. TAZI RETAIN predicts client attrition and the deposits or AUM at risk before assets move, using explainable ML coached by your own advisors. Every score carries a named attrition pattern, and every retention action is validated by an expert panel and a simulated focus group of your client population before it reaches an advisor.

7.9× Lift vs Random

Share of actual churner AUM captured working the ranked list vs a random list of the same size — measured against real outcomes.

78% Churned AUM Captured

Of churned AUM captured working the top tenth of the book.

94% → 42% Needless Manager Alerts

After expert-panel and focus-group validation — with 27% of the book cleared as 'no action needed'.

2% → 1.6% Bank Attrition Cut

At a US community bank — $400K+ in deposits retained per year, predicting churn three months ahead.

Key Capabilities

Named Attrition Patterns

A companion explanation model turns every score into a business-named pattern — a reason code advisors can say out loud and compliance can read.

Ranked Call List

AUM × risk instead of a dashboard. Each name arrives with its drivers, so the advisor knows why before picking up the phone.

Client-Specific Retention Plans

Risk trajectory, drivers, talking points and a recommended action in one answer — grounded in the client's history and the named pattern behind the risk.

Expert-Panel Validation

Your SMEs and policy, encoded as a panel with explicit goals and vetoes. Every sign-off is a logged meeting with the reasoning on the record — panels even challenge suspect data before endorsing a score.

Focus-Group Simulation

Loyalists, switchers and rejectors — personas carrying real properties from your client population react to each retention action before any client sees it.

Conversational Agent

Advisors just ask: portfolio attrition risk right now, who needs attention this month, what drives risk, help retaining one client. Every answer shows its data checks on screen — auditable, not a black-box score.

How It Works

01

Define

Confirm the attrition definition and the business KPI with advisory leadership; provide anonymized client data; agree the advisor action inventory (call, review, offer).

02

Ground & Explain

Train the prediction, segmentation and explanation models on your data; advisors name the segments and correct talking-point tone.

03

Propose & Validate

The action-proposal agent designs a personalized retention action; the expert panel applies firm policy and the focus group simulates each client persona — suppressing needless manager alerts.

04

Review & Go Live

Review ROI, NPV and compliance; go / no-go; production with monthly monitoring and drift detection.

Case Study

US Financial Institution

A US financial institution deployed the TAZI RETAIN Agent and saved $1M/mo in NPV over the first 3 months.

$1M Monthly Savings in NPV
ROI Calculator · TAZI RETAIN Agent

What Is Better Retention Worth?

Four numbers you already know. See the revenue TAZI can help you protect by catching at-risk customers early and acting before they leave.

Figures in USD, pre-set for a midsize US company (illustrative — change any field). Outreach is assumed absorbed in existing capacity; only the platform cost is netted, matching TAZI's ROI convention.

Your Business — the Four Numbers

100,000
12%

Share of customers you lose in a year.

$1K

Average annual revenue (or margin) per customer.

30

Advisors / relationship managers who would act on the recommendations. Used only for the platform-cost estimate.


One Assumption You Can Tune

35%

Of the at-risk customers TAZI surfaces, the share you keep once your team acts. Default 35% is the average across TAZI deployments — replace it with your own holdout result.

Estimated annual platform cost: $186K — auto-estimated as $150,000 base + $1,200 per team member / year, used only for the ROI percentage.

Projected Annual Impact

Powered by TAZI RETAIN Agent

Revenue Protected
$5M
per year
Customers at Risk / yr12,000
Customers Saved / yr4,200
Revenue Protected$5M
Platform Cost$186K
Estimated ROI2,610%
Get Your Full Assessment

Illustrative, based on the numbers you enter — not a guarantee of results. The RETAIN Agent surfaces and explains risk; your team decides and acts.

How to Measure Each Lever

Every input maps to data your teams already hold. Here's where to pull it and how to compute it.

Lever Where it comes from How to compute / benchmark
Number of customers Billing / CRM — active-subscriber count at the start of the period. Count of paying customers on day 1 of the 12-month window.
Annual churn rate Billing cancellations / subscription system. Customers lost in 12 months ÷ customers at start. Sanity check: median subscription churn was ~4.1% in 2023 (Recurly); retail/telecom runs higher.
Yearly value of a customer Finance — recurring revenue, or contribution margin for a profit-based ROI. Annual recurring revenue ÷ active customers. Use margin, not revenue, if you want net profit protected.
Save rate with TAZI A holdout / control test once live. Run a control group: (retention of actioned at-risk) − (retention of untouched at-risk). That lift is your true save rate. Start at the 35% TAZI-deployment average, then replace with your measured number.
Team size Org chart — advisors / relationship managers / retention agents. Head count that would act on TAZI's recommendations. Drives platform-cost estimate only.

Sources

  1. Bain & Company / F. Reichheld, via Harvard Business Review (2014), "The Value of Keeping the Right Customers" — a 5% increase in retention increases profits 25%–95%. source
  2. Reichheld & Sasser, Harvard Business Review (1990) — original study: cutting defections 5% raised profits 25%–85% across the firms studied.
  3. Harvard Business Review (2014) — acquiring a new customer costs ~5–25× more than retaining one.
  4. Recurly Research (2024) — median subscription churn ~4.1% in 2023 (sanity-check benchmark for the churn field).
  5. TAZI AI ROI Calculator — 35% average attrition save rate across TAZI deployments.

Illustrative model; figures depend on your inputs and are not a performance guarantee.

Ready to See TAZI RETAIN Agent in Action?

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